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Informative Articles

7 Tips for Product Enhancement to Increase your Sales
Everyone needs to know what business they're in and they need to be able to express that purpose in a few sentences in their USA. Using product enhancement towards helping with your current mission statement, should help determine your...
Five Tips for Analyzing an Income Statement
In today's article, we’ll be looking at the income statement, which is the most deceptively simple of the major financial statements. I say simple because it’s just a list of all the revenue, minus all the expenses, to calculate what’s left over...
How To Decrease Profits Without Really Trying
Hurting your sales efforts can be accomplished easily with the proper guidance. The following effective yet simple ideas are designed to generate results when implemented into your sales strategy. • Don’t listen to what your clients are...
Network Marketing Book Lovers Guide: 10 Hot Reads in 2005
Below you'll find some of the hottest direct selling, network marketing, MLM, and marketing books in 2005 - including Laura Klepacki's Avon: Building the World's Premier Company for Women; Mark Hughes' guide on how businesses capitalize on...
Who Says I Can't Offer This Property for Rent?
Do you realize that you might be prevented from renting your investment home? Prohibiting property owners from leasing their properties is a trend that is growing increasingly popular with some developers and many Homeowners' Associations (HOA). ...
 
Creating Your Internet Marketing Plan


For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...

But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention.

My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions.

“Micro-Plan” Questions

What is your purpose for being online?


  • Awareness

  • Sales

  • Community


What % of your overall marketing to be done online?


  • How much time do you expect to spend marketing on internet?


What strategies will you use?


Timeline

Assign a project date to each of the strategies. Will they be one time events (contest) or something you need to do frequently (forums)? While you are thinking about it, schedule your projects in your time management system or planner.

Analysis


  • How will you track the success of your marketing plans? What is your ROI?


Budget


  • What is your total yearly internet marketing budget?

  • Assign a $ to each of the strategies you will use.


A successful internet marketing strategy begins with a plan. The time you take to put together your "micro-plan" will be well worth it to your business.

Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html