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Informative Articles

FIRST: The Key to Successful Sales
GREAT sales professionals know questions can be used in increase the value of their solution, eliminate the competition, and increase the prospect’s urgency to move quickly. This article presents a model for asking effective sales questions. In...
How to Join the 5% of Internet Business Real Money Making Pro's Regardless of the Products You Sell
On the Internet business world today, you've probably heard that only an estimated 5% of netpreneurs, webmasters, or affiliates, are making any real money. If you’re not one of them, then read on and learn how you can make it too. So, who are...
Results of Poor Cross Cultural Awareness
Having a poor understanding of the influence of cross cultural differences in areas such as management, PR, advertising and negotiations can eventually lead to blunders that can have damaging consequences. It is crucial for today’s business...
Sales and marketing terminology
Terminology / Acronyms ABC figures: This is the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers. Account...
Sales Leads - How to Generate Quality Sales Leads Through Public Speaking
Delivering speeches, seminars, and webinars (online seminars) is a terrific way to generate large quantities of quality sales leads. Why is public speaking such an effective lead-generating vehicle? Here are a few reasons: * Speaking allows...
 
Creating Your Internet Marketing Plan


For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...

But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention.

My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions.

“Micro-Plan” Questions

What is your purpose for being online?


  • Awareness

  • Sales

  • Community


What % of your overall marketing to be done online?


  • How much time do you expect to spend marketing on internet?


What strategies will you use?


Timeline

Assign a project date to each of the strategies. Will they be one time events (contest) or something you need to do frequently (forums)? While you are thinking about it, schedule your projects in your time management system or planner.

Analysis


  • How will you track the success of your marketing plans? What is your ROI?


Budget


  • What is your total yearly internet marketing budget?

  • Assign a $ to each of the strategies you will use.


A successful internet marketing strategy begins with a plan. The time you take to put together your "micro-plan" will be well worth it to your business.

Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html