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Informative Articles

Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers...

Astute Pricing By Sales Representatives Can Expand Profit
One surefire way to grow profit is to deploy sales resources that masterfully price your company’s products and services. The right price can boost profit more than improvements in the cost-of goods sold or reductions in SG&A. For example, a 1%...

ISO 9001 Compliant Program: Steps to Build
Implementing an ISO 9001 system represents a major effort. However, all of that effort can represent a significant shift for a business - from quantity to quality. And this could make sure your business gets the desired results. Shift Focus...

Online Success
Internet home based businesses Internet home-based businesses take as much effort as other business ventures do. Running an Internet home based business is really not very different from running any other company. The ability to work from...

Six Components Of A Good E-Commerce Site
Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose...

 
Get Coached!


Coaching is a hot trend at a growing number of companies, from IBM and Dow Chemical to entrepreneurial start ups. According to a recent survey by The Hay Group, an international human resources consultancy, between 25 percent and 40 percent of Fortune 500 companies use executive coaches. A coach is defined as being “part advisory, part sounding board, part cheerleader, part manager and part strategist (Business Journal).”

Coaching can occur in one-on-one face-to-face meetings between the coach and the business person, over the telephone, in small groups, and even in group conference calls. Recently, a client of mine, who owns an acoustical tile cleaning franchise, was so pleased with the results of our coaching sessions, that she organized group telephone coaching sessions for her and other franchise owners. The benefits are enormous. Not only do the franchise owners save time and money conferring in a group telephone session, they all receive the same information at the same time, there are networking and sharing opportunities, and a spirit of teamwork has evolved.

Coaching does not only occur in the one hour session each week. I give my clients reading assignments and “homework” to do in between sessions. One exercise that I use frequently with clients is to have them look at their entire business and pick two things that would impact their business the most. Then, we determine one or two things in each area that would give them the biggest bang for their buck. After doing this exercise, one client picked getting back in touch with old clients and telling them all of the services her company offers. In

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one week, she had three new proposals to bid on.

John Russell, Managing Director, Harley-Davidson Europe Ltd, says, "I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable."

Coaching has not only helped my clients – it has also given me great satisfaction. I enjoy taking my experience working for organizations and owning my own business and helping others grow their businesses. You can almost hear people breathing a sigh of relief. It can absolutely make the difference between where a business person is now and where he/she truly wants to be.

Marcie Hanhart is a certified business coach with ACTION International. ACTION International (www.action-international.com) is a business coaching and consulting firm founded in 1993. With a core of more than 400 business coaches in 19 countries, ACTION International has mentored more than 4,500 clients and 200,000 seminar attendees throughout the world. A highly sought-after speaker in both the U.S. and Europe, Marcie provides presentations and speeches on project management, business planning and human factors design. Her expertise includes sales and marketing, systems design and operations, new business development, business operations, organizational development and electronic media. Contact her at 908-696-9500 or marciehanhart@action-international.com.


marciehanhart@action-international.com