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Don't Shoot the Sales Team
Revenue is down. Sales are slowing. The CEO looks up from the business plan and realizes that the company won’t meet analysts’ expectations. Focusing on the organization’s sales leader, the stage is set for sacrificing a scapegoat.
Upon who...
Strategic Planning for Salespeople
"Ready, shoot, aim." Unfortunately, that's the all too common description of the field salesperson's modus operandi. In a misguided attempt to stay busy and see as many people as possible, too many salespeople subscribe to the theory that any...
The New Ways To Do The Business: MBA or CIO?
The old and standard business administration concepts included in any current MBA program are very important, but today the companies are very different.
This new situation strong demands a new MBA program including the General Control...
Web Conferencing: A Boon to Businesss
It is Sunday evening and you are preparing again to go on a business trip. Monday morning the alarm goes off at 4:00 am, you drag your body and your briefcase to your car, drive to the airport, wait in a long line, get on a plane, get off a...
Who Says I Can't Offer This Property for Rent?
Do you realize that you might be prevented from renting your investment home? Prohibiting property owners from leasing their properties is a trend that is growing increasingly popular with some developers and many Homeowners' Associations (HOA).
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Sales Success – The 5 steps
It's a common question we come across everyday: why is business getting more difficult now? Well, it all starts with your company's sales competencies. The strange thing is that many companies spend lots of money and time training its people how to sell their products but not how to sell.
Avoid the sales peaks and troughs experienced by the average salesperson by building an individual selling system that will guarantee you results…
Step 1: Goals
Without clearly defined goals, measured over a specific time frame, you will achieve very little. When setting your goals consider your income, lifestyle and requirements.
First aim to improve your last years’ income by a specific amount, or, if you are new to sales, aim to achieve as close to the top sales person in your team as you can.
Step 2: Prospecting
The level of success achieved by salespeople will always be determined by the number of customers self generated, that is other than floor traffic or telephone enquiries generated by your advertising.
Put a system in place to regularly find new customers from referrals, past customers etc.
Build up your database of loyal customers that you can sell time after time.
Step 3: Qualifying
Qualifying is the factor, which has the greatest impact on the management of your time. You have to become skilled in sorting prospects. The greatest stress in your career will come from working with
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unqualified prospects, be it someone who refuses to buy at a fantastic price or someone who is not ready, willing and able to buy at all.
Step 4: The Sales Process
The key to a successful sale is the ability to build rapport and trust with each customer.
Meet, greet and build rapport, settle them on a model, garment or product to demonstrate.
All the time check by asking trial-closing questions then asks for their business.
Remember to sell the benefits of your product speaking in their own linguistic modality. For example talking to an auditory person about a car engine you would say.
“Listen to that engine, doesn’t it sound great?”… Or to a visual person your could say, “You see how smooth that engine is”…
Step 5: Follow up
This is the first step to the next sale to your customer or to obtaining referrals from them… First a thank you letter, then a 7 day follow up call followed by a call at least every 9 days. This will ensure a steady stream of referrals… All you have to do is ask
Remember… Do what you most fear to do, and you will have the results you most want to have…
About the Author
Gordon Goh is author of the free, informative website Simply Motivation offering quality useful tips for Motivation
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