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Communicating Value
Abstract: People buy for their reasons, not yours. This article covers the key elements that prospects want to hear you talk about.
Always, but especially during lean times, effective sales professionals know the importance of communicating...
Einstein - Definition of Insanity
Insanity in the Sign & Graphics Industry
Einstein’s Definition
Albert Einstein once said “The definition of insanity is doing the same thing over and over again and expecting different results”. Think about this quote for a second and ask...
Results of Poor Cross Cultural Awareness
Having a poor understanding of the influence of cross cultural differences in areas such as management, PR, advertising and negotiations can eventually lead to blunders that can have damaging consequences.
It is crucial for today’s business...
R˛ = EOC (Recruitment and Retention = Employer of Choice)
Copyright 2005 Rick Johnson
Problems with staffing and retention may not be due to bad hires or a low unemployment rate. In fact, they may be related to poor management insight by not recognizing your employees as a core competency in your...
The Six Most Common Barriers To Sales Success
There are a variety of reasons and excuses behind poor sales lead management because the $10 to $2000 companies spend to generate each business to business inquiry largely go to waste. I call them Barriers To Sales success. Here are six of the...
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Stop Being a Salesperson
There is absolutely nothing wrong or immoral about being a salesperson. That being said, we have too many salespeople in sales organizations and not enough businesspeople.
Salespeople tend to focus on themselves and the products and services they sell. Businesspeople focus on solving business problems and opening new opportunities, focusing on the outcome of the solutions they employ rather than the technical details of the products and services they offer.
Stop being a salesperson and become a businessperson when you engage with your prospective and existing customers. Place emphasis and communicate with your customers on the benefits they will realize from use of your products or services. Add value by solving business problems and creating new opportunities.
Corporate executives, business owners, investors, and senior management rarely
Associated Websites
have time for sales people; they always have time for businesspeople. The reason is businesspeople address issues of their primary concern – enabling business. Salespeople generally want to just talk about their products and services.
As a business owner or executive, which meeting would you welcome most: a conversation with a businessperson regarding growth and opportunity in your business or a features and functionality presentation about a product or service?
ABOUT THE AUTHOR
Jim Logan is founder of Accelerate Business Group, LLC, a revenue growth company. Accelerate Business Group partners with their customers to build revenue the only three ways possible - getting more new customers, increasing the value of your average sale, and getting more repeat business. Jim can be reached at http://www.jslogan.com.
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